Posts Tagged ‘Cialis’

Why does advertising work?

Written by admin on Sunday, January 1st, 2012 in Mens Issues.
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Here’s a number to start us off. Marketers spend about $70 billion a year on TV ads! That’s a lot of cash! But companies out to make a profit would not spend that much on ads unless there was good evidence they work. Except, what is it, exactly, that ads do? The myth is marketers want you to buy a product the first chance you have. It’s like the old movie joke about cinemas so desperate to boost sales of ice cream, they would turn up the heating during the first feature and trigger a rush for something cool by showing an ad at the start of the intermission. The majority of ads are designed to sit in your memory. It’s like the Geico ads with the caveman or, more specifically the pig who cries wee all the way home.

There’s good evidence that hard selling techniques create a negative impression. We all take some pride in our ability to resist. So the aim is to build up brand awareness. Over time, we associate each brand with the product or service. The challenge is then to convert these memories of an amusing ad or catchy slogan into action. After all, why go to all the trouble of planting the seed if you don’t then go on to encourage people to buy later on? Except, marketers have no real control over our actions. Most of us use the ad break to make a quick cup of coffee or empty the bladder of all the coffee we’ve drunk over the evening. No one ever sits down to watch the ads. All we do is catch glimpses of the ads in passing. This constant repetition is like drip-feed, slowly building up brand awareness so that, if we’re making a decision on which product or service to buy at some time in the future, we might buy the one with the most memorable ad.

Creativity is what sells brand awareness. We remember the funny ads, or the strange ads, or the visually interesting ads, or the ads with the best music tracks. So now imagine you’re going to be paid a big chunk of cash to create a memorable ad for an erectile dysfunction drug. If you’re selling a car, you can show it accelerating from 0 to 60 in five seconds. Imagine the response of the television stations if you showed the pill producing an erection in record time. That would really test the First Amendment. So you need to sneak up on people and, hopefully, slip past their defenses before they know you’re there.

Have you seen that ad for Cialis? The one where the couple end up in separate tubs. This is one of the weird ones, isn’t it? Everyone would expect to see the happy couple gazing into each other’s eyes, perhaps hugging or, at least, holding hands. So what’s with the separate washing arrangements? Except the moment you ask the question, you’re hooked. It’s memorable because it makes you think. Like the woman driving the pig home. Her long-suffering expression says everything that needs to be said. Repeat the ad often enough and people associate the ad with the brand name. So remember Cialis really can give you 15% more on your erections.

Cialis and patents

Written by admin on Wednesday, December 21st, 2011 in Mens Issues.
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The idea of a patent makes good commercial sense. You give an inventor a monopoly to sell the new product without anyone being allowed to copy it. So, as a consumer, you either pay the asking price or go without. With no competition, the inventor can keep the price high and earn back the R&D costs fast. Once into profit, there’s a bigger return on the money invested and, in turn, this encourages more investment in R&D. The more consistently creative and innovative the manufacturer, the more money it makes. Except, this is a way of gouging the consumer. Let’s say for argument’s sake that the manufacturer gets a ten year monopoly and, at the end of five years, it has recovered all its R&D costs. It now has five years in which it can continue to charge the same high prices without there being any competition in the market. So here’s the question? How much profit should an inventor be allowed to make?

At present, this is never discussed let alone defined in law. Manufacturers simply demand increasingly long period of protection without regard to the payback time. Let’s say the development of a particular drug was a lucky accident. The company was testing for one use but noticed the participants were discussing an interesting side effect. That’s how the erectile dysfunction drugs were discovered. No one was trying to develop this drug so the actual R&D costs after the accidental discovery were to cover a comprehensive clinical trial and the application to the FDA – a fraction of the usual costs. Yet a court has just given one of the manufacturers protection from a generic manufacturer until 2019. That’s twenty-three years of protection in total. No one can possibly suggest this is anything other than a decision to keep on gouging the consumers. To make a sexist point – this is a decision of Rebecca Beach Smith, a female judge who obviously doesn’t care that men are paying excessive prices to keep their sexual satisfaction levels high.

So was this an unusual case? Actually, this was a standard case of a manufacturer taking out a second patent on the same product some years after the first. Nothing like stretching out your gravy train. Except there was one interesting twist. The generic manufacturer waited until it arrived in court and then accused the attorneys representing the patent holder of “inequitable conduct”. To translate this into English, it accused the poor lawyers of being dishonest, deceitful and fraudulent. Strong accusations except it was too late to raise them. To investigate would require the patent case to be adjourned, possibly for months. The judge ruled this should have been raised long before the case came to trial.

This leaves the market for erectile dysfunction drugs without an immediate threat of a generic product competing for market share. So although only one manufacturer was involved, the other two manufacturers benefit. They have all agreed to keep their prices high. Only the internet offers any competition on price. The moral of this story is for you to buy Cialis online at the generic prices. That way, you get the full value of Cialis at the lowest possible price. You can feel good when sticking one in the eye of the patent system.

There are other problems

Written by admin on Wednesday, November 16th, 2011 in Mens Issues.
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In the bad old days before the little blue pills burst on to the market, no one liked to talk about sexual problems. It was all just too embarrassing, particularly because we all knew there was little medical science could do to solve the problems. So all this embarrassment was put into a box with the label “impotence” stuck on to the outside and it was put away on a high shelf where no one could see it by accident. Except, of course, this didn’t stop men from finding they did have problems and, if the news leaked out, these men found themselves the butt of jokes and, worse, mockery. We’ve never been very kind to each other when we all fear the same problems. So, working quietly in labs around the world, teams of researchers have been trying to solve a range of different sexual problems. For example, there are men who can achieve a hard erection but cannot then reach an orgasm. This is deeply frustrating for the man and, if the woman is interested in pregnancy, somewhat annoying. Less obvious but no less annoying when it becomes apparent are those men who do have an orgasm but do not ejaculate, or only produce very low volumes of sperm, or do not produce active sperm. Fertility is something that can only be proved by scientific test and it’s not unknown for women to ask for sperm samples for testing before agreeing to marriage. All this before we get to the men who don’t produce an erection.

Sex is a complicated area of medicine because it mixes physical ability into social situations. If the body fails, it may be because the mind is not involved. It’s a fact no man produces an erection unless he finds the situation sexually stimulating. So if he’s not genuinely attracted to the woman, there will be no erection. That’s why erectile dysfunction and depression are always linked. When the man grows too sad, he fails to find any situation sexually simulating. When this happens, the only medical solution is treating the depression. None of the erectile dysfunction drugs will have any effect until the mind heals itself.

Unfortunately, there are no signs of any breakthroughs on the horizon on any of these other problems. That’s why, with more men experiencing low fertility, there’s increasing pressure on adoption agencies. If there are not enough children locally, many Americans have been adopting children from abroad. This has become controversial as have agreements for surrogates to bear a child for a couple. Yet, without there being any prospects of a quick medical fix, childless couples are finding life increasingly difficult as the number of children born is also declining. Even though the pro-life movement has reduced the number of abortions, this has had no real effect as more couples have been deciding either not to produce children or delaying it until later.

For couples who are fertile but the man is having problems with erectile dysfunction, Cialis is the best answer. Whether in the as-needed or once-daily form, erections usually return the first time you use the drug. But do not be deceived by any of the advertising that might suggest wider uses. Cialis is only effective in treating erectile dysfunction.

The risk of heart disease

Written by admin on Thursday, November 10th, 2011 in Mens Issues.
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Some titles for articles are intended to catch your attention and this is no exception. This is one of those times when you need to think carefully before you act. There’s a tendency to think medication will solve all your problems. Indeed, that’s what the marketers are relying on. They link the brand name to a disease and you are programed to remember the drug if you have the disease. You walk in to see your doctor and ask for a prescription, or you buy the drug online and await the cure with confidence. But this only works if your diagnosis of the disease is correct or if the symptoms are being caused by a relevant problem. Since we’re talking about erectile dysfunction, it can be a side effect of some of the drugs you are taking. If that’s the case, taking one of the three erectile dysfunction drugs is not going to help. You need to reduce the dosage in the other drug or change to a different drug. This may cause the erectile dysfunction to disappear without having to do more. If it does not, it’s possible the lower dose is still too high or the second drug is causing the same problem. This is something that needs to be managed by an experienced doctor. If you try experimenting with the drugs you are taking, this can produce some very unfortunate results. 

So there’s no single cause for erectile dysfunction and it’s unwise of you to try guessing what the problem might be. Why might this be a problem? If you are older, i.e. over 50, dysfunction slowly grows more common simply by virtue of the aging process. The older you are, the more likely it is, but the narrower the range of possible causes. If the dysfunction affects you as a younger man, there’s one very serious possibility to explore. The artery leading into the penis must dilate properly if an erection is to form. If you are developing artherosclerosis, this is the smallest artery in the body and so the first one likely to show signs of a hardening of the wall of the blood vessel. Should there be a build up of plaque preventing proper dilation, this is not going to be restricted to one blood vessel. It’s going to affect all parts of the body including the blood vessels leading into and out of the heart. 

The statistics show that the younger you are when the dysfunction first shows, the higher the risk of a stroke or heart attack within five years. Yet, the preventative treatment is both cheap and effective. So, if you have the cardiovascular tests and diagnose artherosclerosis early, you have receive the treatment to give you a long and healthy life. Should the dysfunction persist, Cialis is available to restore an active sex life. Why should younger men take this warning seriously? The answer comes in the rising number of young people who are seriously overweight. One of the main causes of this epidemic of obesity is the amount of carbohydrates in our diet. Indeed, the higher the fat content in our food, the more likely it is you will develop artherosclerosis. So, if you cannot control your diet, the first sign of possible trouble will be erectile dysfunction (and then you should go and buy your cialis).

Tips to get your Cialis cheaper

Written by admin on Friday, October 28th, 2011 in Mens Issues.
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These days we are all keen to try and cut back on the amount that we spend and many people spend time trying to save money on everything that they purchase, from the weekly groceries or gas for the car to purchases such as toiletries and medication.

If you are a man who suffers from the condition known as erectile dysfunction you may have been advised to take a medication called Cialis, which is designed to help men with erectile dysfunction by enabling them to achieve and maintain an erection in order to engage in sexual activity.

However, for men who have to pay for their own medication it can work out expensive to keep buying treatment on a regular basis, which is why many men who are advised to take Cialis are keen to find a way to save on the amount that they pay for their treatment. This enables them to enjoy the huge benefits that Cialis can provide in terms of their sex lives, relationships, confidence levels, and overall quality of life.

If you have been advised to use this treatment for erectile dysfunction there are a number of ways in which you can help to save money on the cost of your treatment whilst still enjoying the benefits of authentic Cialis to help with your problem. Some tips for saving money on the cost of your Cialis include:

  • Purchase your Cialis online. You will often find some great deals on Cialis when you purchase online compared to the prices you might find in a bricks and mortar shops, so it is definitely worth using the Internet in order to get affordable Cialis.
  • Make sure you compare the different deals available amongst online pharmacists. The cost and quantities, and even the shipping costs, for Cialis can vary from one pharmacy to another, so make sure that you compare the cost and quantity options as well as the shipping charges before you make your purchase. You can do this with speed and ease online, which means that you won’t have to go out of your way to save money on the cost of your Cialis
  • Purchase your Cialis in higher quantities. It is worth considering purchasing your Cialis is higher quantities rather than one pack at a time. This can work out cheaper because there are often some great deals on higher quantities of this treatment. It also means that you will only pay shipping once rather than every month or however often you would otherwise have to order the treatment

How do ED drugs really work?

Written by admin on Thursday, October 13th, 2011 in Mens Issues.
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Erectile dysfunction drugs have become quite common over the past decade and it’s hard to surprise anyone by telling them that there are medications for male impotence available on the market. Being one of the least pleasant conditions mainly due to the inability to address it effectively, male impotence has rapidly become just another conditions that needs a simple pill to get over. People are used to using ED pills and the whole topic of male impotence has shifted from being a taboo to a simple health problem just like arthritis or diabetes. Yet, a lot of people these days still don’t realize how exactly the ED pills they use on a regular basis help eliminate erectile problems. If you too are inquisitive about the mechanism of action behind modern ED treatments you will certainly find this short overview educating.

First of all you should understand that all the drugs that have been officially approved by the FDA as treatments for erectile dysfunction make part of the same drug class and share the same mechanism of action. So it really doesn’t matter whether you’re using Cialis or any other medication – the effects are the same, and only the extent of these varies depending on the drug and dosage being consumed. The class of drugs Cialis, Viagra and Levitra make part of is called PDE-5 inhibitors and the name contains a partial explanation of the mechanism of action behind all these drugs.

PDE-5 inhibitors work by blocking a specific enzyme called PDE-5, which is responsible for regulating the blood flow in and out of the penis during erection. When an erection is formed the more blood flows into the penile shaft the stronger the erection will be. And the longer the blood stays inside the cavernous bodies of the penis the more durable the erection is. Normally, the PDE-5 enzyme starts affecting blood circulation after ejaculation, evacuating blood from the penis. However, under different circumstances that affect blood circulation in general, such as hypertension, diabetes, obesity, heart diseases and other conditions that are known as the most common causes for ED, the enzyme starts working too soon, preventing proper accumulation of blood in the penis during the initial stage of erection and promoting faster out flow of blood later on. This is manifested through weak and unstable erections that are the main symptom of male impotence.

So when you take a pill of Cialis or any other similar drug the blood flow to the penis is intensified due to PDE-5 inhibition and the blood tends to stay in the penile shaft for as long as you want it to be there. This simple yet highly effective mechanism of action has proven to be quite efficient in the majority of ED cases. Because blood circulation problems are known as the primary cause for male impotence to develop, this mechanism of action allows improving the quality of erection in most men using these medications. And that would account millions and millions of men all over the world who are happy to enjoy intimacy once again by simply taking prescription pills on a regular basis.



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